Not all impact happens in the moment. Some of it builds in advance — quietly, emotionally, invisibly. Long before the curtain rises or the doors open, a different kind of design is already at work: the design of anticipation.  Behavioral science has a term for this: anticipated regret. It’s a subtle

What if cultural organizations stopped planning to get it right the first time? In an industry that still prizes polished premieres and long-lead seasons, the idea of prototyping — small tests, low stakes, fast feedback — feels almost subversive. But as cultural leaders navigate shifting publics, uncertain funding, and layered