Most organizations, no matter the sector, drift into familiar grooves. Decisions get easier when everyone agrees. Risks feel safer when the outcomes are predictable. But comfort has a dark side: stagnation, especially dangerous in moments that demand reinvention. Innovation rarely dies from a lack of talent or imagination. It dies

For decades, cultural organizations have measured success by attendance: tickets sold and feet through the door. Yet as audience behavior becomes more fragmented and competition for attention intensifies, one-time visits no longer guarantee long-term relevance. Today, the more critical question is not how many people show up, but how many