5 Social Innovation Actions: The Stanford Approach

 

In Module 8 of the GLI Arts Innovation MBA, Stanford University’s Center for Social Innovation provides training to support Cohort Members in becoming more effective entrepreneurial problem-solvers.

Here are five key features of the Stanford Innovation approach —

Spend Time Framing the Challenge

Effective problem-solving starts with creative problem-framing. Before starting to build a solution to a social problem, cultural entrepreneurs need to frame the problem in a way that will resonate with key partners who are needed to solve it. 

Embed in Communities

Cultural entrepreneurs thrive by immersing themselves in local communities fostering empathy with residents’ needs. Establishing a two-way local communication channel enhances creative processes for creative entrepreneurs. 

Take a Wider View

Immersing in a community involves seeking diverse perspectives beyond the immediate circles of a target audience. By broadening perspectives, arts leaders can uncover insights that lead to novel problem-solving paths.

Pursue Unconventional Paths

Innovation flourishes when questioning norms, experimenting, and embracing trial and error. In a world where problem-solving needs multiple paths, overlooked and unconventional sources often yield the best solutions.

Apply Lessons Learned

Recording progress and incorporating learning allows a roadmap through the process of experimentation. Documentation is the foundation of reflecting, learning, and adapting approaches.

 

The path to innovative solutions is unpredictable — and can often feel more like madness than method. However, entrepreneurs rarely get to new and innovative solutions if they always know what they are doing. Uncovering solutions requires balancing a tolerance for chaos with a disciplined approach to a learning process.
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