Evaluation is an effective tool in understanding and improving an initiative. When properly integrated within day-to-day operations, evaluation can help reveal how individual parts contribute to collective results.
In “Frameworks for Impact & Learning,” GLI module director Jessica Sperling, Ph.D. of Duke University, shares six tips with Fellows on fine-tuning evaluation in arts enterprises.
- Create an Evaluation Crosswalk
An Evaluation Crosswalk is a birds-eye view of the plan. It asks important questions like — What is your evaluation question? What indicators can provide the answer? What data sources are most relevant? How will these be collected and analyzed?
- Look for available data.
There might be data collection procedures already in place. Scan all processes to understand what information is already being collected. If additional processes are needed, consider the best moment within cycles to gather this data. - Identify partners who can help.
Look for external help in the process of collecting and analyzing data. Educational institutions, journalists, analysts, and relevant NGOs are a good place to start. You might discover partners already measuring what you want to know. Partners can also help with data processing and analysis. Before jumping to conclusions, always make sure the findings are relevant.
- Set realistic goals.
Balance rigor with feasibility. Are your envisioned evaluation processes sustainable over time? The goal should be to integrate evaluation plans into existing structures harmoniously. Be pragmatic — contemplating expenses, participation incentives, personnel, and other important details. - Picture the end result.
How should findings be presented? Be sure to tailor content to the sensibilities of your audience, from focusing on graphic design for some audiences to prioritizing facts, charts, tables, and numbers for others. Presentation tactics should serve the evaluation’s intended purpose. - Be responsible.
Ethical evaluation means treating respondents and partners with respect while offering transparency on the evaluation’s intentions. It is also important for collaborators to be aware of the implications to make informed decisions. Evaluation should minimize stress on participants and value the human relationships key to their success.
