In “Creating Your Pitch” with Module Director Louis Songster (Social Rocket Factory), GLI Fellows practice a range of communication tools, including the “Reality Pitch.”
What is a Reality Pitch? It is a pitch stripped bare of superfluous facts and details — focused on essential takeaways. Limited to 3-minutes in length, a Reality Pitch contains three core elements:
1. Problem Snapshot: The first minute describes what is “broken,” who it is broken for, and how many people are affected.
2. Problem Focus: The second minute highlights the most compelling consequence of the problem. How costly, frequent, urgent, and enduring is this consequence?
3. Unique Insight: The last minute of the Reality Pitch shares a unique insight that you — the entrepreneur — has into the problem. What is it that nobody else sees or fully understands?
When successfully executed, this sequence can build a compelling vision in just three minutes. ▣
