Audience Connections: Five Engines of Engagement

Want to engage more with your audience? 

Navigating the landscape of community building can feel daunting. Here are five ways to help  —

  • Moving Connections: A good way to build a community is to bring the audience on the creative journey with you. Look for ways to give them access to processes they may not normally see.
  • Serve a Purpose: Don’t just share what excites you; create content that also serves your audience. Consider questions and themes in their lives and how you can enhance the way they interact with these themes.
  • Empower Communication: Create a two-way dialogue with your audience. Look for ways to bring them into the show, motivating them to actively participate in sharing content.
  • Video Vibes: Dynamic imagery is a great way to grab attention when it’s eye-catching and relatable. Engagement is not one-size-fits-all; experiment to see what works.
  • Platform Powerplay: Use different channels to work for you in different ways. Create content in various feels, formats, and lengths that match these. 

 

Remember, engaging is not about output — it’s about building a meaningful experience around your work.

 

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Special Exemption for Career Artists

The Global Arts MBA recognizes that across the sector, many of the highest-level career creatives (music prodigies, professional dancers, and others) have pursued their craft from a young age and therefore may not possess a conventional academic background.

The Admissions Committee acknowledges these exceptional career experiences where relevant as serving in place of the bachelor’s degree otherwise required for admission to The Global Arts MBA.

Candidates with this profile should slect "Other" for Highest Academic Degree.