Nudges | Using Behavioral Economics to boost Audience Development

Nudging, a concept introduced by behavioral economists Richard Thaler and Cass Sunstein in their 2008 book ‘Nudge: Improving Decisions About Health, Wealth, and Happiness,’ refers to interventions aimed at getting people to act in their own best interest, while maintaining their freedom of choice. This concept has been widely applied across various fields, including economics, […]
Unlocking Creative Flow: What Artists Can Teach Teams About Achieving Peak Productivity and Innovation

Creative flow, often referred to as being “in the zone,” is a state of complete immersion in an activity, where individuals experience heightened focus, enjoyment, and a sense of effortless productivity. This phenomenon, commonly observed among artists, musicians, and other creatives, has intrigued researchers and practitioners alike. It appears to unlock the full potential of […]
Moonshot Thinking: Taking the Arts to New Dimensions

The term “moonshot thinking” traces its roots back to the space missions of the 1960s, specifically President John F. Kennedy’s 1962 speech that set the ambitious goal of landing a man on the moon within a decade. This type of thinking champions audacity, daring to go beyond conventional boundaries to achieve remarkable outcomes. In the […]
Inner Development Goals | Cultivating Change from Within

In the pursuit of a better world, attention often gravitates towards external solutions like policy changes, technological advancements, and systemic reforms. Yet, the Inner Development Goals (IDGs) framework suggests that enduring transformation might reside within. This approach advocates for understanding the inner qualities and skills that are crucial for sustainable development. The IDGs Framework: A […]
Cultivating Innovation in the Arts Through Cross-Pollination

Cross-pollination, originally a term from biology, takes on a distinctive meaning in the cultural sector. It refers to the blending of mediums such as music, visual arts, literature, dance, and theater, resulting in a synthesis that transcends the sum of its parts. In the arts, cross-pollination occurs when various artistic disciplines influence each other, leading […]
The Six Thinking Hats Technique | Using Different Perspectives to Get Unstuck

Edward de Bono’s Six Thinking Hats (STH) technique offers a powerful framework for decision-making that encourages teams to explore diverse perspectives, eliminate biases, and reach consensus. In this technique, participants metaphorically wear six different hats, each symbolizing a specific type of thinking, which facilitates a more balanced and systematic approach to problem-solving. White Hat: Focuses […]
Curiosity as a Catalyst for Transformation

Curiosity, a cornerstone of human nature, is characterized by an urge to learn and understand. It involves a sense of fascination with exploring new ideas, experiences, and information, driven by a thirst for knowledge. Simply put, curiosity is the desire to know more. A business imperative In business, curiosity is increasingly recognized as a vital […]
The United Nations Sustainable Development Goals | How the Arts are building a transformative bridge to 2030

In 2015, the United Nations adopted the Sustainable Development Goals (SDGs), a universal call to action to end poverty, protect the planet, and ensure peace and prosperity for all by 2030. While the arts and culture are not explicitly mentioned in the 17 SDGs, their influence is woven throughout. The arts, in their myriad forms, […]
Unscripted Success: How improv training is retuning organizations

Improvisation, a practice that has long been a staple of the world of theater, dance, and other artistic practices, has found its way into the corporate space. In recent years, the principles of improv have been adopted in organizational settings as an effective training approach. By teaching employees to adapt and respond quickly to unexpected […]
Friction Fixers: Guiding teams from clash to collaboration

In today’s fast-paced business world, leaders often struggle to navigate through friction, a complex element that can either hinder or drive progress. However, effective leaders don’t just manage friction; they harness it to fuel growth and foster an environment conducive to productivity, innovation, and collaboration. These figures are known as ‘Friction Fixers,’ a skill becoming […]