Creative work is often judged by what people can see. A film. A song. A performance. A festival. A building. A body of work. A creative business. But support rarely comes from the work alone. People also support the story they believe the work belongs to. This is the useful

For much of the twentieth century, cultural influence flowed through institutions. Museums, theatres, publishing houses, and media organizations acted as the primary gatekeepers of artistic production and intellectual exchange. Ideas traveled through exhibitions, performances, festivals, and conferences designed to reach large audiences. Yet many creative breakthroughs have historically emerged in