Cultural organizations often explain demand in terms of quality.  A strong exhibition. A prestigious artist. A powerful performance. A respected institution. A carefully designed program. All of these matter. But they do not fully explain why certain cultural experiences become magnetic. People do not only desire culture because of what

Creative fields prize originality. Festivals promote bold experimentation. Artists are encouraged to break conventions and explore unfamiliar territory. Yet a persistent tension appears across the cultural landscape. Work that is too unfamiliar often struggles to connect with audiences, while ideas that mix novelty with recognizable elements tend to travel much