Cultural institutions spend enormous energy perfecting what audiences come to see. Museums refine curatorial narratives. Theatres invest in staging and production. Festivals compete for premieres and prestige. Yet some of the most memorable cultural experiences are shaped by something else entirely. Hospitality. In his book Unreasonable Hospitality, restaurateur Will Guidara

Imagine a graph that shows how cultural attention is distributed. At the far left are the hits. The bestselling novels, the most-streamed songs, the blockbuster films. These works attract enormous audiences and dominate public visibility. But the graph does not end there. As it moves to the right, attention drops